Social welfare

Creating the Fragrance of “Harumeki”: A New Style of Social Contribution

We participate in the tree planting program and the product development program hosted by the Harumeki Foundation established to support the visually impaired.
“Harumeki” refers to early blooming cherry blossoms characterized by their sweet scent and deep pink color. Although there is a wide variety of cherry blossoms, not many have a strong scent. “Harumeki” is one of the most strongly scented cherry blossoms.
Inspired by the creation of the Fragrance of “Harumeki”, T.HASEGAWA participates in some of the programs hosted by the Foundation.

1) Participation in the Tree Planting Program

The Harumeki Foundation hosts a program to promote “Harumeki” and to support the visually impaired through donations to the Foundation, and T.HASEGAWA participates in the program as well as contributes a certain percentage of its sales to the Foundation.
We also planted “Harumeki” trees on the premises of our R&D Center and Production Division.

2) Participation in the Product Development Program

The Harumeki Foundation hosts a program to develop products using our fragrance inspired by the Fragrance of “Harumeki” and to donate a certain portion of the sales to the Foundation.
We decided to participate in this program to support the product development.
T.HASEGAWA continues its social contribution activities through the programs of the Foundation.

Publication of “The Science of Flavors and Fragrances” and Donation of the Royalties

To promote the scientific understanding of flavors and fragrances, we published the second edition of our book titled “The Science of Flavors and Fragrances” on October 1, 2024, following the release of its first edition in 2013.
The royalties are continuously donated to the Japan Guide Dog Association to support guide dog training.

Publication of “The Mysteries of Fragrance and Flavor” and donation of the royalties

We published a book in 2022 titled “An Illustrated Guide to the Mysteries of Fragrance and Flavor” that contains many illustrations. It explains complex contents in plain language as much as possible, even for non-specialists. An e-book edition was also released in December 2024. The royalties are donated to Second Harvest Japan, a certified non-profit organization that operates as a food bank.

T.HASEGAWA U.S.A., INC. engages in toy donation activities

The company partners with Toys for Tots, a toy collection program run by the U.S. Marine Corps Reserve, through which employees donate new toys that are distributed to children in need. This toy drive is held during the holiday season, typically beginning in October or November each year.

T.HASEGAWA (SOUTHEAST ASIA) CO., LTD. donates desk calendars to the Foundation for the Blind in Thailand.

To help the education technology center for the blind create teaching materials and promote educational and learning opportunities for visually challenged individuals, the company donated used desk calendars to the Foundation for the Blind in Thailand.

Next-generation education

Collaboration on an article about flavors and fragrances for a high school chemistry supplement

We introduced flavors and fragrances as substances that are closely connected to our daily lives and enrich the world. (Science View: Comprehensive Chemistry Reference / Edited by Jikkyo Shuppan Editorial Department)

Tours and career guidance for students of local high schools near the R&D Center, such as Kawasaki City High School for Science and Technology

In response to requests to “help students aspiring to pursue science-related fields develop a better understanding of future career options,” we offer tours of the research facility and share the excitement of scientific research, as well as the importance of academic learning.

Researchers cooperate by giving lectures and talks at high schools and universities, particularly at their alma maters.

T.HASEGAWA FLAVOURS AND FRAGRANCES (SHANGHAI) CO., LTD. has implemented a public-interest scholarship project in collaboration with a university.

Community service activities

Supporting local traditions through community engagement

As a member of the local neighborhood association, we make part of our headquarters premises available for a traditional Inari Shrine. For generations, our employees have served as the administrative office, taking responsibility for the shrine’s upkeep and festival operations. These efforts help to preserve local traditions and foster strong relationships with the community. We also participated in the 2025 festival alongside neighborhood residents.

In times of emergency, the R&D Center provides drinking water and temporary shelter to nearby residents.

We provide product samples and career information to public institutions, such as during the open day of the National Institute of Health Sciences.

Corporate Hometown Tax Contributions (Fukaya and Itakura)

We made donations to the municipalities where our facilities are located by utilizing Japan’s corporate hometown tax program. The main initiatives supported through these contributions include the following:
Fukaya City
- industrial promotion and zero-carbon city initiatives
Itakura Town
- employment expansion, enhanced support systems for marriage, childbirth, and child-rearing

Participation in the cleanup day organized by Itakura Town (20 people)

The Itakura Facility participates in the Cleanup Day—a community-wide cleanup activity in which local residents and businesses cooperate to promote a clean and beautiful town.

Participation in local events

The Fukaya Facility sets up a booth at the Fukaya City Industrial Festival, offering a hands-on section where local residents can experience our technology through scent samples. Through such initiatives, we are committed to engaging and connecting with local communities.